Unlock Your Team’s Potential with Confidence-Boosting Photography
One image, millions of trust connections.
People-Centred Business Photography for HR & Sales Consulting Companies in the Netherlands
Business Photo NL specializes in people-centered business photography for HR-led organizations, sales consulting firms, and professional service companies, where trust, credibility, and human connection drive results.
Founded by Marfa Vasilieva, Business Photo NL utilizes a phototherapeutic photography method (developed and patented in 2011) that helps professionals appear confident, authentic, and trustworthy in front of the camera, without forcing unnatural poses or performances.
We photograph people as they are when they do their best work.
Why HR & Sales Consulting Companies Need a Different Photography Approach
In HR-driven and consultative sales environments, success depends on:
- Trust before contracts
- Credibility before conversion
- Human presence before persuasion
Clients and candidates form an impression in less than a second.
If a professional portrait does not reflect:
- Confidence
- Clarity
- Emotional intelligence
- Approachability
…trust is silently broken.
That’s why standard corporate photography often fails in HR, consulting, and advisory environments.
It shows how someone looks, but not who they are when they work with people.
Our Phototherapeutic Business Photography Method
Our approach is designed for professionals who:
- Work directly with clients
- Lead conversations
- Explain complex decisions
- Represent the company values face-to-face
We combine:
- Guided professional dialogue
- Memory-based and expertise-focused questioning
- Psychological safety
- Natural light and minimal technical intrusion
This allows professionals to relax and be photographed in a state of competence, focus, and presence, the same state clients experience during real conversations.
This is why our clients often say:
“This finally looks like me when I’m working with people.”
Employee Branding That Supports Trust
For HR and People & Culture teams, photography is not cosmetic; it is cultural.
We create consistent team imagery that:
- Supports employer branding
- Strengthens internal belonging
- Improves client trust
- Reflects company values visually
Each team member is photographed as an individual, while contributing to a cohesive, aligned team identity without forcing uniformity.
Ideal for:
- HR & People Leaders
- Sales consulting firms
- Advisory and coaching organisations
- Legal, real estate, and finance consultants
- Client-facing professional teams
From “I’m Not Photogenic” to “Inspiring Professional Presence”
Most professionals are not uncomfortable with photography; they are uncomfortable with being seen without context.
Our method removes pressure by shifting attention away from:
- Posing
- Self-monitoring
- Performance anxiety
And toward:
- Expertise
- Conversation
- Purpose
This is how we consistently transform:
“I’m not photogenic” → “I look Fantastic”.
Business Photography Across Randstad
We work with HR and sales consulting companies across:
- Amsterdam
- Rotterdam
- The Hague
- Utrecht
- Nationwide Netherlands
Including international teams, expats, and multilingual organisations.
