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Bussiness Photo NL
Bussiness Photo NL
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Fons Trompenaars – If a CEO were a magical Creature

  • October 28, 2025
  • 9:37 am

A Summer Morning with a New York Gentleman.

It was one of those early summer mornings when the city still felt shy, the light hesitant to spill across the streets. I arrived with my camera in Amsterdam, ready not just to take a portrait but to witness a story. This is what we do at Business Photo NL: we create Stories That Shine, portraits that reveal the human philosophy behind leadership.
 
The office where we met held a quiet dignity, and in the corner, I saw a clock in a way that instantly reminded me of Grand Central Station.
 
And then there was Fons Trompenaars himself, one of the world’s leading experts on cross-cultural leadership and organizational culture. Elegance in his gestures. A man who carries intellect lightly, as though wisdom is best offered with a smile rather than a lecture. My first thought was simple: a New York gentleman, sitting here in Amsterdam.
 
This is what I often see during executive portrait photography and team branding sessions in Amsterdam. When people let their guard down, their leadership is revealed not in what they say, but in what radiates through presence, eye contact, and the ability to truly be there.
 

Culture and Connection

We spoke of why even brilliant CEOs sometimes fail to connect with their teams. He explained how mission and talent often stumble when leadership lacks the chemistry of listening.

The business machine slows, not because the mission itself isn’t noble, but because leaders forget to hear the human heartbeat inside the workflow.
 
Our conversation shifted toward culture, the invisible fabric we all wear, often unnoticed until we step outside of it. Two people talked about business, art, and geopolitics. Present, seen, and heard. I’m sure that when we do all these three things, there is no space for misunderstanding.
 
I paused. Because I see this too, behind the lens during personal branding photo shoots. People sit in front of my camera and bring with them entire oceans of unspoken culture: the way they were raised to smile, or not smile; the way they think of authority; the way they carry pride or humility in their posture. They rarely name it, yet it surrounds them like water. And when they step outside that water into another country, another team, another language, they suddenly feel the depth of what has always held them.
 
This is where photography and leadership intertwine: both reveal the cultural water we swim in.
 
When Chemistry is Missing.
One phrase that made me curious sounded like this: if there is no chemistry between leadership and a team, no matter how wonderful the mission or product may be, there is no flow.
 
Fons smiled, eyes glinting, and said with the simplicity of someone who has dedicated his life to this field:
 
“The international manager reconciles cultural dilemmas.”
 
Not by solving. Not by choosing sides. But by reconciling, by holding the tension between opposites and finding a way for both to live, breathe, and even thrive together.
 
This is not easy work. It is tender work. To reconcile differences is to accept contradiction as fertile ground, not as a battlefield. It is to see that Paris can live in the same heart as New York — Paris with its elegance, New York with its energy. Grace and drive held together.
 
When he told me of his love for those two cities, it all became clear. He doesn’t just speak about reconciliation, he carries it within him. He embodies it.

What Shines Behind the Lens

That morning in Amsterdam, what I saw through my lens wasn’t just a portrait of a renowned thinker. It was a philosophy of leadership: soil, water, reconciliation.
 
Because in the end, leadership is not about crowns, or titles, or theories. It is about soil. It is about water. It is about listening. 👂 
 
And when leaders remember that, the machine of business doesn’t just work. 
It breathes.
 
This is why Business Photo NL believes that photography for leaders and teams should go beyond “just a headshot.” Our portraits help people feel seen. We empower people with the values they choose and how those values connect to the work they do. Often, we are so lost in operations that we don’t see our spirit anymore; that is when we create space for it with the camera and capture it.

Stepping into Imagination

After the photo session, I felt the need to ask Fons three more questions. I am a big fan of legends and archetypes, so I wanted to step into the realm of stormy fantasy:
 
🙋‍♀️ If a CEO were a magical creature, how would this creature look, and which magic skills would it have, and why?
💫 You can go as far as possible with the fantasy, no limits!
😔 And if a dilemma were very sad, which keys can save her so she thrives?
 
And here was Fons’s answer, pure and sparkling with myth.
It carried my inner child all over the world and revealed philosophy in a simple and yet complex way. 
 
And the cherry 🍒 on top: his answer showed me where I fail most of the time and where my own field of development lies. That is exactly why I love Stories That Shine! They nurture my curiosity and passion. I love to learn from people, their wisdom, and their expertise. That’s why it makes me very happy to lead my business with a marketing campaign that fulfills those needs.
 
Fons Trompenaars:
 
“Let’s dive into the realm of endless imagination”.
 
If a CEO were a magical creature, the CEO would be a Celestial Phoenix-Dragon;
  • Wings of a Phoenix → endless rebirth: the power to reinvent the organization and rise from crises stronger than before.
  • Heart of a Unicorn → creating purity of vision and the ability to inspire trust, even in the darkest times.
  • Scales of a Dragon → resilience, protecting the organization from external threats.
  • Eyes of a Hawk → foresight, spotting opportunities and dangers long before others.
  • Voice of a Siren → charisma to align people and motivate them to follow a shared purpose.
  • Hands of a Weaver → the ability to connect opposites — tradition with innovation, people with technology, profit with purpose.
Magic Skills:
  • Time-bending Vision → can see the impact of today’s decisions decades into the future.
  • Reality-Shaping Presence → turns abstract visions into tangible realities — ideas become living ecosystems.
  • Harmony Spell → merges conflicting forces (profit vs. purpose, centralization vs. decentralization) into higher-value integrations.
If a Dilemma were very sad… 😔 
 
Imagine a dilemma as a fragile, weeping 😢 spirit torn between two powerful but opposing forces. To help her thrive, you need Keys:
  • The Key of Listening → unlocks her voice so both sides are truly heard.
  • The Key of Respect → validates both opposites as equally valuable.
  • The Key of Curiosity → asks, “What can I do with X to get more of Y?”
  • The Key of Courage → dares to step beyond “either/or” thinking.
  • The Key of Imagination → transforms her tears into new possibilities.
  • And let me consciously end with the Key of Love → makes the dilemma feel safe, so her polarities can dance together instead of fight.
When these keys turn together in the lock of paradox, the sad dilemma transforms her sorrow becomes laughter, and her opposites weave into a powerful new harmony.
 
✨ Stories That Shine is a series by Business Photo NL – where portraits become stories, and where stories remind us that behind every person is a philosophy worth seeing. Based in Amsterdam, we specialize in executive portraits, business photography, and personal branding photography for leaders and teams across the Netherlands.
 
📚 Quotes in this story are drawn from the published work and spoken reflections of Fons Trompenaars, including Riding the Waves of Culture and his lifelong teaching on cross-cultural leadership.

Part of Business Photo NL’s “Stories that Shine” Campaign – Where Every Professional Portrait Tells a Story

  • Posted by Marfa Vasilieva
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Oh man, Marfa totally rocked it! She's like the coolest person ever, so friendly and... read more pro at the same time. The photo sesh was chill vibes all the way – super cool and relaxed. And let me tell you, the place where we did this was an absolute gem! The vibe was all about good light and a killer atmosphere. My business profile pics turned out awesome, all thanks to her talent and the laid-back vibe she brought to the table. Highly recommend!

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Mario Sentaouse Avatar Mario Sentaouse
December 26, 2023

From the moment I arrived, Marfa's warmth and professionalism instantly put me at ease, turning... read more what I thought would be a nerve-wracking experience (I truly dislike being photographed) into something fun and genuinely enjoyable. The photos turned out absolutely stunning—her attention to detail and artistic eye shine through in every single shot. Marfa went above and beyond with her thoughtful communication and guidance throughout the entire process, making everything seamless and enjoyable. If you’re looking for a photographer who is not only highly skilled and talented but also kind, patient, and truly dedicated to creating the perfect result, I cannot recommend Marfa enough. Thank you for such a wonderful experience! 💫

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Gwena Jaouen Avatar Gwena Jaouen
December 25, 2024

Very helpful photographer. Marfa gave me great instructions and helped me relaxed for the photoshoot... read more resulting to a very nice outcome!

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penny oikonomopoulou Avatar penny oikonomopoulou
December 3, 2024

Working with Marfa is a relaxing photgraphy experience, resulting in high "good capture rate'. In... read more 15 minutes, Marfa captured a portfolio of 20 really good photo's in a various settings. Picking a few photos was the hardest part of the experience!

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Pavan Gandhi Avatar Pavan Gandhi
November 27, 2024
  • Кажется что ничего не происходит ты просто разговариваешь с Марфой она поправляет твои волосы и... read more просит слегка улыбнуться и ты так расслабления и ты становишься собой тем кто ты есть. Это волшебство между тобой и фотографом. Профиссиональным фотографом и прекрасным человеком МАРФОЙ

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    Proqulka amsterdam Avatar Proqulka amsterdam
    August 26, 2023

    Marfa has an unique way of creating an inspiring and safe atmosphere during the photoshoot... read more which resulted in great pictures.

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    andreas freidig Avatar andreas freidig
    June 27, 2025
  • I really liked that the photoshoot was not just a quick camera clicks, but a... read more collaboration, discussion between photographer and a model (in this case me), that Marfa kept asking me how I like it, showing me just-made pics, discussiong spots, area, experimenting with hinting heads and face expressions. She makes sure to find together with client exactly that picture client needs. And it makes it really valuable photoshoot and the result you want. Was lovely collab with Marfa as a photographer and nice person)

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    Mariya Dimova Avatar Mariya Dimova
    August 26, 2023

    Amazing and highly professional

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    Esther Volivetska Avatar Esther Volivetska
    January 26, 2024
  • High quality portrait photo shoot. Marfa made it very easy to be relaxed during the... read more shoot and I am very happy with the result!

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    Sofia Kroon Avatar Sofia Kroon
    October 11, 2023

    Lovely working with them! Very professional and creative results. Marfa has great ideas, and... read more her eye for good light and composition is a treat!

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    Lulu Skantze Avatar Lulu Skantze
    December 3, 2024
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